Email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fund-raising messages to an audience.

Although there are multiple options available for those looking to start their own newsletter or email marketing campaigns.
Throughout the years, many types of promotional methods have caught the public fancy. Television commercials. Radio ads. Direct marketing. Now that the Internet has taken over the game, from banner ads to social network pages, the one constant is that email marketing has become the most affordable, effective and targeted promotional tool out there.
Email marketing facts:
1)Email marketing brings in as much as $47 in ROI for every dollar spent
2)Even in a shaky economy, email marketing is the only promotional tool that businesses 3)consistently spend more money on
4)Email marketing will be a $1.1 billion business by 2010
5)Close to 90% emails are delivered and that number is expected to grow over the next few years
6)According to a recent large survey, an average of 50% of people clicked on a link because a product interested them.

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